January 10, 2012 – Buena Park, Calif. – Shelly BMW is excited to confirm, For 2011, Kelley Blue Book (www.kbb.com), has awarded BMW with the “Best Resale Value” Award.

The award is based on the Kelley Blue Book Official Residual Value Guide and is given to the vehicles that are projected to retain the highest percentage of their original price after five years of ownership.

The greatest percent of a car’s depreciation typically occurs in the first five years of ownership. An average car with average use will retain approximately 34 percent of its value. That means a car that costs $50,000 new will be worth only $17,000 after the first five years.

However, vehicles—such as those built by BMW—maintain a much higher percentage of their initial value.

Options and packages don’t necessarily add to a car’s resale value. There are exceptions; a high-performance engine or a performance package may enhance a sports car resale value. Geography may play a factor, too. For example, in the cold, northern part of the country, a two-wheel drive vehicle may not be worth as much as the same model with four-wheel drive or BMWs Intelligent All Wheel Drive.

The Kelley Blue Book Best Resale Value Award is used by manufacturers, banks and financial services companies, governmental agencies and the auto leasing industry. The award is based on the company’s expert projections of auction value of a car in average condition after 75,000 miles at the end of a five-year lease or term of ownership.

As one of the largest and fastest-growing BMW dealerships in the nation, Shelly BMW has served Southern California loyally for more than 15 years with some of the highest customer satisfaction ratings in the automotive industry. For more information about Shelly BMW, visit us today at 6750 Auto Center Drive in Buena Park or shellybmw.com.

Don’t forget to become of fan of Shelly BMW on Facebook (http://www.facebook.com/ShellyBMWCalifornia), and become a follower of Shelly BMW on Twitter (http://twitter.com/ BuenaParkBMW).

As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Shelly BMW loyally serves Orange County -including Aliso Viejo, Anaheim, Balboa, Brea, Buena Park, Costa Mesa, Corona Del Mar, Coto de Caza, Cypress, Dana Point, Dove Canyon, Foothill Ranch, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Irvine, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Laguna Woods, La Habra, La Palma, Lake Forest, Los Alamitos, Mission Viejo, Monarch Beach, Newport Beach, Newport Coast, Orange, Placentia, Portola Hills, Rancho Santa Margarita, San Clemente, San Juan Capistrano, Santa Ana, Seal Beach, Stanton, Trabuco Canyon, Tustin, Villa Park, Westminster and Yorba Linda.

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