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Our Mission at Shelly BMW is to build relationships that are consistent with our values and we strive to fulfill the needs of every customer. Our dealership has built a reputation on providing courteous, honest service. Our customers appreciate the way we do business, and we know you will too.
As one of the largest and fastest growing BMW dealership in the nation, Shelly BMW has served Southern Californians loyally for over 17 years with many of the highest customer satisfaction ratings in the automotive industry. What sets us apart is our commitment in providing all our clients with the Ultimate BMW customer experience. We never forget that our customers are the reason for our success. This is why at Shelly BMW we constantly strive to exceed your expectations to leave no doubt that Shelly BMW is the right choice.
We have an excellent customer satisfaction rating. We strive to do this by creating an environment, which develops the strengths and enhances the personal and professional abilities of each individual. Within this environment, we offer our employees a unique, exciting and enriching workplace. Our employees embrace our core values of integrity, respect, responsibility and growth. These are the cornerstones of our business.
To experience all this and more, please drive by. Or, feel free to contact any member of our helpful staff below.
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General Manager/General Sales Manager | Sales Managers | Internet Sales and Fleet Managers | Client Advisors | Lease End Managers | Finance Managers | Parts and Service Managers
General Manager/General Sales Manager

Steve Rudkin
General Manager
714-994-8100
Steve@shellybmw.com

Haoie Luc
General Sales Manager
714-249-2206
Haoie@shellybmw.com

Dave Crujido
Sales Manager
714-249-2259
DaveC@shellybmw.com

Yiwen Ting
Sales Manager
Speaks Chinese
714-249-2213
YiwenT@shellybmw.com

Shirish Patel
Pre Owned Sales manager
714-249-2218
ShirishP@shellybmw.com
Internet Sales and Fleet Managers

Dave Fritsch
Fleet/Internet Manager
714-249-2214
dave@shellybmw.com

Cynda Lancaster
Fleet/Internet Manager
714-249-2215
CyndaL@shellybmw.com

Paul Shin
Fleet Assistant
714-249-2215
Pauls@shellybmw.com

Axel Rodriguez
Internet Manager
Speaks Spanish
714-249-2264
AxelR@shellybmw.com

Derek Dicker
Internet Manager
714-249-2216
DerekD@shellybmw.com

Joseph Ra
Client Advisor
Speaks Korean
714-249-2271
JosephR@shellybmw.com

Adolfo Contreras
Client Advisor
Speaks Spanish
714-249-2207
AldolfoC@shellybmw.com

Dunny Phan
Client Advisor
Speaks Vietnamese
714-249-2242
Dunnyp@shellybmw.com

Hemat Youssef
Client Advisor
Speaks Arabic
714-249-2265
HematY@shellybmw.com

Alvin Chan
Client Advisor
Speaks Chinese
714-249-2323
AlvinC@shellybmw.com

Peter song
Client Advisor
Speaks Korean
714-249-2251
PeterS@shellybmw.com

Alex Lopez
Client Advisor
Speaks Spanish
714-249-2208
AlexL@shellybmw.com

Marco Rojas
Client Advisor
Speaks Spanish
714-249-2220
MarcoR@shellybmw.com

Rick Krouch
Client Advisor
714-249-2245
RickK@shellybmw.com

Brandon Lee
Client Advisor
Speaks Korean
714-249-2273
BrandonL@shellybmw.com

Peter Lu
Client Advisor
Speaks Vietnamese
714-249-2236
PeterL@shellybmw.com

James Phu
Client Advisor
Speaks Chinese
714-249-2253
JamesP@shellybmw.com

Victor Sierra
Client Advisor

Rick Ahumada
Lease End Manager
Speaks Spanish
714-249-2272
RickA@shellybmw.com

April Garcia
Finance manager
Speaks Spanish
714-249-2212
AprilG@shellybmw.com

Baltazar Ceja
Finance Manager
Speaks Spanish
714-249-2211
BaltazarC@shellybmw.com

Nick Nguyen
Finance Manager
Speaks Vietnamese
714-249-2247
NickN@shellybmw.com

Steve Usary
Service Director
714-249-2301
SteveU@shellybmw.com

Derrick Crawford
Parts Manager
714-249-2285
DerrickC@shellybmw.com
We will make our best efforts that posted prices are always accurate however, we are not responsible for any typographical or other errors that may appear on the site. If the posted price for a vehicle or service is incorrect due to a typographical or other error, such as data transmission, etc., this Dealership or Pixel Motion, Inc. are only responsible for the correct price, which will be provided as soon as we are made aware of such error(s). Ultimately, it is your responsibility to ensure that the information is 100% accurate with the Dealer.
Posted vehicle images and descriptions on our website is representative to what is provided by our suppliers. Please note that the actual vehicle may slightly differ from its specifications and/or images. The Dealership is not responsible for any typographical, pricing, product specifications, advertising or shipping errors. Advertised prices and availability are subject to change without notice.
In the event a vehicle is posted at an incorrect price due to these errors, or if an error in pricing was received from our suppliers, the Dealership reserves the right to refuse and/or cancel these orders.
We will make our best efforts that posted prices are always accurate however, we are not responsible for any typographical or other errors that may appear on the site. If the posted price for a vehicle or service is incorrect due to a typographical or other error, such as data transmission, etc., this Dealership or Pixel Motion, Inc. are only responsible for the correct price, which will be provided as soon as we are made aware of such error(s). Ultimately, it is your responsibility to ensure that the information is 100% accurate with the Dealer.
Posted vehicle images and descriptions on our website is representative to what is provided by our suppliers. Please note that the actual vehicle may slightly differ from its specifications and/or images. The Dealership is not responsible for any typographical, pricing, product specifications, advertising or shipping errors. Advertised prices and availability are subject to change without notice.
In the event a vehicle is posted at an incorrect price due to these errors, or if an error in pricing was received from our suppliers, the Dealership reserves the right to refuse and/or cancel these orders.